Streaming TV ads are more effective than traditional TV ads

Streaming TV provider, TJFI TV

Roku joined with MAGNA Media Trials to study research, which is better traditional advertising or advertising on streaming TV? The result: streaming TV as it has stronger first in the mind recall by 14%, brand favorability by 5%, as well as, intent to search by 7%. Together, brand awareness helps promote purchase decisions. The advertising means is beyond the 30 second ad where the original show is referenced in the ad to having sponsored discussions about the show/movie being streamed.